44. Think Like a CFO with Andrew Warner of Marketing CFO

Andrew Warner is a virtual CFO for marketing agencies and e-commerce stores. His unique mix of experience in both finance and marketing allows him to approach how he helps the companies he works with in a unique way - helping them get a better handle on their numbers while not forgetting marketing best practices. On this episode of CFO at Home Andrew and Vince discuss how the principles that corporate CFOs use for budgeting, debt management, and more, can make you a better CFO at Home.

• Key Takeaways
• • Budgeting
  • • In both the business world and in your Personal Finances, it’s good to create excitement behind the goals behind the budget
    • Getting buy-in from both partners in a household is critical as well. 
    • Even when circumstances dictate changes to the budget, continue to ensure that it stays in line with your goals

• • Debt
    • Debt taken on in order to “Invest”, as opposed for consumption, is often regarded as “good debt”. It can be particularly tricky in your personal life at times to clearly distinguish when  spending is truly an investment
    • Take a sober look at the risk/reward of debt that you enter into on the premise of it being an “investment” 

• • Key Performance Indicators (“KPIs”)
    • Businesses use KPIs (financial and non-financial)  to keep track of their progress towards their goals
    • Net Worth is a key “KPI” in personal finances

• Resources:
• • The Goal

• Ways to contact/follow
• • https://marketingcfo.com/
  • andrew.warner@marketingcfo.com

• Contact the Host - vince@thecfoathome.com