97
Sept. 28, 2022
Aaron Ahuvia is a Professor of Marketing, a research psychologist, and the author of The Things We Love: How Our Passions Connect Us and Make Us Who We Are. On this episode of CFO at Home, Aaron and Vince discuss why we fall in love with things, how our desire for things can cause us to overspend, and more. Key Takeaways In the best case scenario, the desire to create products that consumers “fall in love with”, pushes companies to: Create high-quality products Establish a relationship with the...